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Blue Horseshoe Welcomes ELR/MMI the Leading Beverage Distribution and Retail Outlet Entity Based in Dubai

Blue Horseshoe, this week, is welcoming to its Carmel office the management and executive members of Emirates Leisure Retail & Maritime Mercantile International (ELR/MMI) – the leading beverage distribution and retail outlet entity based in Dubai. ELR/MMI is under the umbrella of the Middle East’s leading aviation and hospitality corporation, The Emirates Group.

Blue Horseshoe is working to finalize an agreement in principal to provide technology and consulting services to ELR/MMI related to the upgrade of their Microsoft Dynamics ERP solution. This implementation by Blue Horseshoe will bring ELR/MMI an improved back-office infrastructure which will provide ease of growth while maintaining the expected high level of customer satisfaction.

This partnership with ELR/MMI will be the second transaction completed in Dubai for Blue Horseshoe as they continue to grow a presence as an international provider of world-class consulting services.

About Blue Horseshoe
Blue Horseshoe is a privately held solution services firm based in North America (with offices in Carmel, Indiana, Columbus, Ohio and Denver, Colorado), providing Enterprise & Supply Chain Applications, System Design and Implementation, as well as Strategy & Management Consulting services to Fortune 500 and mid-market businesses throughout the world.

Created by a group of seasoned business leaders with over two decades of unique business, engineering, and supply chain experience; we are committed to being a different kind of consulting organization. We are consulting professionals, not professional consultants. We assess business needs and apply world-class business applications to improve profitability and increase efficiency.

For more information call 317.573.2583 or visit


Blue Horseshoe to participate in the Supply Chain Operations Private Exposition (SCOPE) at Red Rock Resort Las Vegas, October 5 – 7, 2014

Scope-logo BHS Strategy and Sales teams will be attending the SCOPE Fall event from October 5 – 7. SCOPE is the supply chain industry’s leading executive level conference with over 1,000 senior level attendees through 2013. The program delivers a unique mixture of:

  • Strategic presentations and panels from industry thought leaders
  • Real world customer led case studies
  • Targeted research meetings with leading solution providers
  • Unparalleled networking opportunities with high profile industry peers.

The Educational program is compelling because it is entirely peer driven and led, focusing on operational issues that are relevant to the attendees, with insights from executives who are in the field addressing these challenges. The model also presents the most time efficient medium to research the latest technology and innovations from industry leading solution providers via targeted research meetings (Speed Dating for Businesses). A staggering 94% of Attendees from the spring event indicated they expected to partner with a solution provider they connected with at the conference. The cost of producing the Conference is underwritten by the Sponsors and Exhibitors allowing Delegate Attendees to secure Complimentary Full Access Conference Passes including:

  • Full access to the world class educational program
  • 1 night’s complimentary hotel accommodation
  • Full onsite catering including breakfasts, lunches, drinks receptions and refreshments
  • Customized pre-booked appointment schedule to connect you with targeted leading solution providers
  • Fantastic networking opportunity with other high profile peers
  • Access to the full book of conference presentations after the event
  • Offsite function evening of August 12th.

About Blue Horseshoe Blue Horseshoe is a privately held solution services firm based in North America; providing expert management & strategy consulting, system design, implementation, and optimization, and distribution design services to Fortune 500 and mid-market businesses throughout the world.  We assess business needs and apply world-class business applications to improve profitability and increase efficiency. Blue Horseshoe was founded in 2001 and its headquarters are located in Carmel, Indiana. Additional office locations include Charlotte, North Carolina, Columbus, Ohio and Denver, Colorado. Blue Horseshoe Strategy Division is a management consulting firm that has been providing expert supply chain consulting solutions to Fortune 500 and mid-market businesses throughout the world since 1983.  For more about Blue Horseshoe Strategy Division, visit


A Winning System Integration : Growing logistics provider wows customers

Challenge: Integrate legacy systems with new enterprise and customer tools
Solution: Scribe Insight paired with Microsoft Dynamics AX and Blue Horseshoe Warehousing for AX
Company: Biagi Bros.
Headquarters: Napa, California
Operation: Transportation, warehousing, and third-party logistics company

The Challenge: 
Biagi Bros. is a nationwide third-party logistics (3PL) provider based in Napa, California, that works with diverse areas of the supply chain, from transportation to warehousing. As the business grew from a pair of trucks hauling wine up and down Napa Valley to a large 3PL and warehousing firm, its legacy accounting and warehouse management system (WMS) software was unable to keep up. Integrating customer systems and tracking both internal and external inventory at every stage of the journey became necessary.

The company’s accounting system also lacked visibility into operations, which hampered decision making. Additionally, accounts receivable had trouble reconciling payment discrepancies because professionals could not see the operational data generating the charges. The team at Biagi Bros. needed a way to modernize their legacy tools and integrate with customer systems to enable a constant exchange of order data. They hoped to see a reduction in administrative effort and a method of combining data from accounting, warehousing, and freight systems to provide employees and customers easy access to pertinent information. It became clear that Biagi Bros. needed a true enterprise resources planning (ERP) solution that integrated many features of a WMS into one system. Unfortunately, most ERP software lacked the functionality needed by a 3PL provider.

The Solution:
Biagi Bros. selected Blue Horseshoe’s tier-one WMS solution, created as an add-on to Microsoft Dynamics AX ERP. As Blue Horseshoe’s Warehousing for AX (WAX) is housed within Microsoft’s system, it would fulfill the team’s desire to have one database in play. Biagi Bros. became the first customer to implement and go live with WAX, which since has become a built-in feature in Microsoft Dynamics AX. In addition, to connect new and existing internal systems, as well as customer systems, Blue Horseshoe leveraged Scribe Software’s Insight solution.

The Results:
Through the combination of the Insight platform and WAX, Biagi Bros. gained a middleware cloud and on-premise integration between WMS and customer systems. More importantly, the company realized its goal to create a constant flow of information. Thus far, Biagi Bros. has 22 internal integrations and has added 25 customers into its systems. The solution enables the automatic exchange of sales orders, purchase orders, shipping confirmations, and advanced shipment notices. Customers also can upload new inventory items, which automatically populate in the ERP system. “We have so many customers wanting to integrate. We want to rapidly support their integration demands because it will save time overall and reduce data re-entry,” says Nick Biagi, director of information technology and accounts receivable at Biagi Bros. “Scribe has been able to do a lot of integrations for a lot of customers really quickly—at a minimal cost.” Integrations typically are performed within a week, though some are created in as little as two hours. Even customers that do not use standard systems can easily integrate with the Biagi Bros. systems within a matter
of weeks, thanks to the Insight platform’s ease of use and flexibility.

As a result of the integrated ERP and WMS systems, the company has achieved a significant reduction in administrative time to re-key order information. Team members also have experienced fewer data entry errors, better integration of freight orders into sales orders, and an accelerated process for transforming sales orders into payables. In less than one year, Biagi Bros. went from
a company relying on outdated warehousing technology to one that is ready to integrate with any future customer in a matter of weeks.

*Written by Scribe for APICS magazine


Which Transportation Management System is Right For You?

While at a the CSCMP Annual Global Conference this week, I was asked my thoughts on a number of different Transportation Management Systems (TMS), ours for Microsoft Dynamics AX included. I was surprised about the airs that people put on when I said I don’t know what the best TMS system is on the market now, but I can tell you the right one for you.

There are many consultants that want to talk your ear off why one Transportation Management System is better than another, and I heard this a lot this week. My warning is that you should be cautious of consultants bearing Transportation Management Systems and the end all be all for your transportation issues, because they likely get a huge percentage of the licence fee as well as an hourly rate to implement the system. While we do installations of a number of popular systems, we are unique in that we have a team of seasoned Supply Chain Professionals  in our Strategy Division that will work with your and your company to develop an overall Supply Chain Strategy before we ever consider what software will help you execute that strategy.

For an idea of how this works, here is a typical exchange between a Transportation Manager and a typical Supply Chain Consultant.

Manager, “My Company is paying too much for freight.”

Typical Consultant, “You need a Transportation Management System.”

One of the reasons that we have been asked back to customers time and time again is that we look at problems a little different. When presented with a customer that is paying too much for freight, we start by asking the tough questions.

Manager, “My company is paying too much for freight.”

Non-Typical Consultant, “Tell me about how you are shipping your products, where you are shipping them from, and what types of carriers you are using.”

We then dive deep into our customers operations and data in order to determine the best overall strategy across their supply chain and not just Transportation. While this might seem like overdoing it for companies just looking to solve transportation cost issues, there can be a multitude of factors before the load ever hits transportation planning that can drastically reduce the transportation expense. When I see a consultant that is solely focused on transportation, I know that they are missing 80% of the picture and can cause long term issues for clients post-go live.

When you are looking at transportation expenses, don’t assume that a Transportation Management System will fix all of your problems. Our team has decades of experience across procurement, warehousing, technology, and transportation. They can bring not only the implementation of popular systems, but a strategy that you can take with you after you get promoted for not only implementing a rock solid TMS, but delivering an overall strategy for your organization that will increase cash flow and reduce your overall supply chain expenses.


Jim Butler, Account Director, Partner at Blue Horseshoe moderates a roundtable discussion on “Sustainability and Risk” in the Supply Chain at the 2014 CSCMP National Conference

Jim Butler will be a featured presenter at this year’s CSCMP National Conference, on September 22, 2014.  The event will feature presentations from industry experts on the latest trends and technologies impacting the order fulfillment and supply chain.  Jim will be moderating a roundtable discussion on Sustainability and Risk Management in the supply chain.

Sustainability and Risk challenges are a moving target. At this session attendees will gain insight into the key issues that are driving boardroom decisions.  Joining Jim on the panel will be Ryan Kelly, Sr. VP Strategy, Marketing & Recycling Services for Genco; Lance Miller, Manager of Operations for Wegmans; Jane Hart, Global Sustainability Leader, Health Care for Kimberly-Clark; and Chris Weber, Sr. Consultant for Supply Chain Sustainability for Kimberly-Clark.

Below is a link to the presentation:

What is CSCMP National Conference 2014?

CSCMP’s Annual Global Conference is the only conference where you will get up-to-the-minute supply chain research and industry information with the balanced perspective of practitioners, academics, and service providers. The content focuses on the customer and the consumer not just the process so you get the true end-to-end supply chain knowledge you and your team need to think outside of the box.


Jim has over 30 years of experience in operations strategy and process improvement; working both as a client and a consultant.  Previous projects have included strategy development, network design/optimization, operations improvement, ERP and SCM software justification and vendor selection, as well as the implementation of solutions in service operations, stores, distribution, and manufacturing.   Jim earned a Bachelor of Science degree in Industrial Engineering from Purdue University and a Master’s in Business Administration from The University of Phoenix. He speaks frequently at regional and national conferences on operational leadership and continuous improvement.


Blue Horseshoe TransTech Division is a management consulting firm that has been providing expert supply chain consulting solutions to Fortune 500 and mid-market businesses throughout the world since 1983. Based in North America, Blue Horseshoe, TransTech assesses business needs and applies world-class business applications to improve profitability and increase efficiency. For more about Blue Horseshoe, TransTech Division, visit

Blue Horseshoe is the best in the business at selecting and implementing the right software solutions for your company. We have created some of the most successful and efficient processes for your industry and we work together with you to create any custom applications you require.

Learn more about solutions for your industry>
• Food and Beverage • Manufacturing
• 3PL: Third Party Logistics
• Wholesale Distribution
• Healthcare (Providers & Distribution)
• Retail • Automotive • Publishing
What our clients say...

“Blue Horseshoe has been our trusted business partner for more than 15 years. They are results-driven and consistently deliver high-quality solutions by working to understand the unique challenges we face. Blue Horseshoe is totally dedicated to helping their clients’ businesses grow and adapt in an ever-changing economy.”

Greg Cohen, VP of Operations
Magid Glove and Safety Co.