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2015 Trends in Supply Chain and Logistics


With 2014 now behind us, it is time to look forward and see what 2015 will have in store for the industry. With rapid changes in the economy, business leaders are challenged this year to understand what happened in 2014 and what is coming in 2015. As we get back from the holiday season, take a look at what we have seen in 2014 and what we are looking forward to talking with you about in 2015.

Mergers and Acquisitions of Logistics Service Providers

In the last two months of 2014, there were a few notable acquisitions of logistics service providers. It was announced that C.H. Robinson was purchasing and FedEx was purchasing GENCO. It is our belief that these deals are just the beginning of more deals in the first quarter of 2015.

Many of these acquisitions show that companies are interested in delivering complementary solutions to existing businesses. In 2015, as you are looking for transportation or warehousing partners, it will be important to understand not only the current capabilities of the partners, but what additional capabilities could be gained or lost if that partner is acquired or invests in an acquisition. It is both an opportunity and a risk in many of the projects we are working on in 2015 and something project leaders will need to consider when partnering with logistics service providers.

The Continued Omni-Channel Challenge

Many companies are still challenged by how they either implement or fit into the Omni-Channel conversation. While 2014 saw many retailers continue to succeed at implementing Omni-Channel distribution systems, many companies have either fallen behind the curve or don’t understand how a concept that has been demonstrated to improve customer service will work for their organization.

As 2015 begins, many Blue Horseshoe customers are in the process of implementing or have implemented solutions that drive Omni-channel success. In frontend, backend, and distribution operations, Blue Horseshoe continues to help companies deliver to their customers whenever and wherever the need arises.

Changing Driver Demand

With the suspension of the 34 hour restart by congressional action in December of 2014, we will see the shift in the driver shortage discussion move from over the road drivers to last mile delivery. As ecommerce moves towards enabling same day deliveries, it will require the industry to bring on more local delivery drivers. Also, as part of enabling true Omni-Channel delivery models, many smaller orders will need to be moved between forward distribution points and retail stores to enable rapid delivery to the customer at home or at a pick up location. We believe that this will be done by smaller last mile carriers and not large over the road fleets.

Faster Integration of Cloud Computing

While there are still many opportunities for large scale IT projects, many small and medium companies are still challenged by the risk associated with the change over from a large legacy system to a new software platform. This opens up the opportunity for smaller cloud or SaaS providers and platforms to fill the need gap in systems. The trend this year will be for companies to be able to implement many smaller IT projects faster. With the availability of a variety of cloud based software tools, this will enable companies to test changes to systems and processes without a major investment in one new system.

The challenge in 2015 will be doing as many of these under the same infrastructure platform, so that companies can gain the benefits of having one version of the truth. Blue Horseshoe solutions has been a leader in providing companies with solutions hosted and executed on Microsoft’s Azure cloud. 2015 will see an increase in more companies moving ERP, WMS, and TMS solutions to a cloud based system.

Additive Manufacturing

2014 saw a rapid improvement in the delivery of additive manufacturing solutions to industry. In both 3D printing and customizable product solutions, many industries are reducing the time it takes to get products to market by utilizing 3D printing and other related technologies. While many of the news stores focused on resin based components, 2015 will see the rapid rise of metallic printing as well as discussions about related items such as customized individual books, magazines, and even clothes that are printed and assembled to order.

Autonomous Delivery Vehicles

After the hype of flying delivery drones in 2014, the FAA announced draft regulations that will make it more difficult for many companies to use drones for anything more than flashy marketing. Where the conversation will shift in 2015 is to the use of automation in ground based transportation, continued uses in manufacturing, and warehousing.

While auto makers and major technology companies get publicity for their automation work, there are logistics providers and established research institutions that are actively pursuing autonomous delivery vehicles in operations and on the roads. While most analysts see a long timeline for delivery, 2015 will see a major shift in the discussion from the cloud to the ground as the need for safer and efficient automated deliveries is seen realized and publicized.

Falling Fuel and Energy Costs

One of the big shocks for consumers is the dollar drop in regular gasoline in the last twelve months. This has provided a lot of incentive for more people to travel and has been a great stimulant for the economy over the holiday season.

As more gas and oil is extracted in the United States in 2015, companies will be able to utilize their energy savings to make much needed investments in capital equipment. This can have a major impact on many areas of the economy and will be a major point of discussion in the next twelve months.

One negative is that while regular gasoline continues to decline in the beginning of 2015, diesel prices are not dropping at the same rates. This can hurt large commercial fleets, but it will help continue the conversion to natural gas for shorter haul fleets that have access to lower natural gas prices.

Supply Chain Talent and Leadership Gap

It seems like every major supply chain publication had articles about supply chain talent in 2014. The reason is that companies big and small were challenged to find the next generation of supply chain leaders and it is a major cause of concern for the industry.

As colleges and universities continue to graduate more talented young people, there is still a gap between what is being taught and what the industry demands. This was summarized in an article ( by Chris Elliott of Blue Horseshoe’s Strategy Division in both the CSCMP Supply Chain Quarterly and DC Velocity Magazines.

While 2014 saw a lot of discussion about young talent, 2015 will see the shift to supply chain leadership. As the economy and stock markets are improving, more industry leaders are taking the opportunity to shift to new roles or retire. This is creating a major gap in leadership that most companies are not ready to fill. This leadership gap will require companies to look strategically at how they hire, manage, and retain the best supply chain leadership. This is not an easy task and we believe that many companies will need help developing a strategy for their leadership over the next year.

Advanced Analytics

You could not avoid hearing about big data and the cloud in 2014. It seemed like everywhere you turned, a TV, magazine, or bookshelf was displaying messages about cloud computing, security, and the amount of data that is available to businesses and consumers. In our strategy consulting practice, we saw the effects of big data first hand. With every client we worked with we found ourselves having to work with data sets that have become increasingly larger. As the data sets got larger, we saw a challenge. Many of our clients did not have the capabilities to analyze these massive data sets.

That will be the major issue that the industry is facing in 2015, the challenge of analyzing all of the data we are collecting and storing. While many companies claim that they have advanced analytic systems and can query massive data tables, many don’t have an idea of what they are supposed to be measuring or improving. That is the next step for this year, taking all of the data you have and turning it into an actionable plan for improvement.

Supply Chain Agility

Most developed supply chains have key performance metrics that they use to track their business daily, monthly, or yearly. In a retail environment, one standard performance metric is the percentage of orders that were processed and shipped within 24 hours of order receipt. While performance metrics are great for measuring stable operations, what happens when things are not stable? How can you be prepared for an unprecedented demand, a major work stoppage, or disruption in supply?

With trends, disasters, and disruptions being unpredictable, we see companies needing to go beyond performance metrics and start to look at the key infrastructure changes needing to be made to respond to a number of challenges. From droughts, to revolutions, to the opening of new markets like Cuba, how will companies respond to the challenges and opportunities made available in 2015? It is companies that focus on agility as well as performance that will succeed.

Infrastructure Challenges

As 2014 ended, we were again talking about issues with West Coast ports in the United States. Similar issues with single points of exit and entry can be seen around the world and the improving economy will continue to strain ports, railroads, and roadways that support our ports. Outside of the ports, growing populations and increased consumer demand around the world continues to strain transportation systems.

While many countries continue to invest in their infrastructure, we are still challenged with aging roads in the United States and underdeveloped transportation systems in many of the developing markets. This can cause headaches as one major incident, either man or nature made, in a region could cause a ripple effect across a transportation system.  It will be important for civic and industry leaders to consider infrastructure issues as they look at their supply chain strategy in 2015.

Increase in Technology Investments

After the global recession of the last few years, many companies have delayed updating their legacy systems. This delay has stymied the improvement for many operations, because they are trying to build agile, modern systems on aging hardware and software that is no longer supported. Based on feedback we have gotten from clients, we think that 2015 will be a breakout year for technology investments. With all of the challenges that companies face, they cannot create automated systems, develop agility, or create advanced analytics without updated software and systems running their business. Where many companies have focused on ad hoc systems the last few years, 2015 will see a major push to consider massive system and infrastructure improvements in a lot of companies.

Demand for Global Partners

With all of the changes we see for 2015, businesses are going to need global partners that can help guide them to making the required changes to their business to succeed in 2015 and the years to come. While many solutions providers have cut back on personnel and focused on short term gains, growth orientated companies need to work with solution providers that are investing in their own future, are focused on large, strategic projects, and are able to deliver cutting edge solutions that push the boundaries of what is possible in supply chain solutions.

There are not many companies in the market place that are choosing to see a global demand and deliver the solutions that companies need to compete in a changing marketplace. As 2015 begins, we think that the trends indicate a need to align with supply chain partners that will be able to move the needle forward and help move companies to become more automated, agile, and able to analyze the demands of a changing world.

The company that can help you meet your opportunities is Blue Horseshoe, and we hope that one of your tasks for 2015 is to choose us for your supply chain strategy, design, and technology execution.


Justin Carter Awarded Microsoft MVP Status for 2015!

Blue Horseshoe is proud to announce that Justin Carter has been awarded Microsoft MVP status again for 2015. This is the second year in a row Justin’s hard work and commitment to the Microsoft Dynamics AX community has resulted in this prestigious award.

The Microsoft Most Valuable Professional (MVP) award is given to “exceptional, independent community leaders who share their passion, technical expertise, and real-world knowledge of Microsoft products with others”. Currently, there are less than 30 Dynamics AX MVP’s globally, and less than 10 in the United States. Justin was awarded MVP status based strictly off of 2014 AX community contributions and blogosphere influence. Justin is dedicated to the growth of Dynamics AX as well as the educating and learning from all those in the Dynamics AX community.

In addition to his Microsoft MVP status, Justin holds a MCITP (Microsoft Certified IT Professional) certification while performing his role as a Solutions Architect for Blue Horseshoe in our Denver Office.

Congratulations Justin!


ELR/MMI selects Blue Horseshoe to conduct their ERP system upgrade to Microsoft Dynamics AX 2012 R3

Following a productive week of meetings and negotiations, Blue Horseshoe and Emirates Leisure Retail (ELR) & Maritime Mercantile International (MMI) have reached agreement on a proposal for upgrading their ERP solution, currently Microsoft Dynamics AX 4.0, to the latest offering from Microsoft – Dynamics AX 2012 R3.

Building off of a previous relationship with ELR/MMI in conjunction with another client, Blue Horseshoe will leverage its industry knowledge of beverage distribution and guide ELR/MMI in advancing its ERP infrastructure. This strategic move will allow ELR/MMI to position itself for real-time inventory tracking and increased efficiencies in order entry, tracking and execution.

Blue Horseshoe is proud to have the Emirates Leisure Retail & Maritime Mercantile International organization as a business partner.


Tour the operations at Cengage Learning and see Voice Picking Technology from Lucas Systems in action!

Blue Horseshoe recently toured the operations at Cengage Learning ( in Northern Kentucky.  With nearly 1 million total square feet and 8 miles of conveyor, Cengage can store 100,000 pallets of books and ships over 125,000 cartons per day during peak times.

Over the past 20 years, Blue Horseshoe has worked with Cengage to design their facilities and processes in the US, Canada, UK, Mexico and South America. Highlights of the video include the building trains, and bucket brigade picking using the Voice Picking System “Jennifer”, provided by Lucas Systems ( ).

The complete video shows many areas within the facility including receiving, kit-on-the-fly processing, automatic weigh-in-motion QC, completed carton handling, and the high speed shipping sorter from Automotion ( ).  Included are brief interviews with Anthony Hayes, Outbound & WMS Manager; Suzanne Wilsbacher, IT Project Manager; and Rich Eby, VP of Global Operations & Engineering.

You can view the video in its entirety by clicking the link below:

About Blue Horseshoe

Blue Horseshoe is a privately held solution services firm based in North America; providing expert management & strategy consulting, system design, implementation, and optimization, and distribution design services to Fortune 500 and mid-market businesses throughout the world.  We assess business needs and apply world-class business applications to improve profitability and increase efficiency.

Blue Horseshoe was founded in 2001 and its headquarters are located in Carmel, Indiana. Additional office locations include Charlotte, North Carolina, Columbus, Ohio and Denver, Colorado.

Blue Horseshoe Strategy Division is a management consulting firm that has been providing expert supply chain consulting solutions to Fortune 500 and mid-market businesses throughout the world since 1983.  For more about Blue Horseshoe Strategy Division, visit


“The Supply Chain Authority” October Edition: Kathmandu Clothing Successful MS Dynamics AX Implementation, Cengage Learning Distribution Center Tour, CSCMP National Conference, and AXUG Summit in St. Louis

Blue Horseshoe (@bhsolutions), a leading supply chain solutions firm, continues their monthly video blog with the release of the October edition of “The Supply Chain Authority”.  This month we discuss the successful Microsoft Dynamics AX (@MSFTDynamics) implementation at Kathmandu; our site tour of the distribution operations at long-time Blue Horseshoe partner Cengage Learning (@CengageLearning); our participation at the CSCMP National Conference in San Antonio (@cscmpconference); and our leadership position at the Dynamics AX User Group Annual Summit (#axugsummit) in St. Louis.

Kathmandu (@KathmanduANZ) is a leading retailer of quality clothing and equipment for travel and adventure in New Zealand and Australia.  With 87 retail stores across Australia, 47 in New Zealand, and 5 in the UK, Kathmandu is poised to expand further in the UK and US in the coming years.  Earlier this year they began shipments to the US for their on-line web orders. Their distribution operations in Melbourne, Australia and Christchurch, New Zealand went live on October 13 with MS Dynamics AX 2012. Included in the implementation was the Warehousing for AX (WAX) and Transportation for AX (TRAX) from Blue Horseshoe.

Our second feature this month summarizes our video tour of operations at the Cengage Learning facility in Northern Kentucky.  Blue Horseshoe and Cengage have enjoyed a partnership for nearly two decades having collaborated on distribution facility designs and systems implementations in Kentucky, Canada, England, Mexico, and South America. Rich Eby, Vice President of Global Distribution provides a brief comment summarizing our efforts.  A more complete video of our tour is available at our website .

We also review our participation at two recent trade shows.  First was the Council of Supply Chain Management Professionals (CSCMP) National Conference in San Antonio, Texas.  Jim Butler (@TheSCAuthority) was moderator for a round table discussion on “Sustainability & Risk in the Supply Chain”. Included on the panel were Ryan Kelly, Sr. VP Strategy, Marketing & Recycling Services for Genco; Lance Miller, Manager of Operations for Wegmans; Jane Hart, Global Sustainability Leader, Health Care for Kimberly-Clark; and Chris Weber, Sr. Consultant for Supply Chain Sustainability for Kimberly-Clark. Participants discussed the general requirements of a sustainable supply chain and the increased interest in environmental and economic responsibility.

Second was a summary of our leadership position at the Dynamics AX User Group Annual Summit (#axugsummit) in St. Louis where Blue Horseshoe was a Platinum Sponsor.  A number of representatives from Blue Horseshoe were involved in a variety of presentations on topics ranging from Advanced WMS, TMS, Fleet & Logistics Execution to Issues with AX Retail.  Justin Carter (@DAXDude) was on a 5 member panel of AX authorities during the extremely popular “Challenge the Experts” roundtable discussion. Attendees enjoy this fast-moving roundtable where the Microsoft Dynamics AX MVPs field all questions from the audience.

Check out this months Supply Chain Authority for more details on these topics as well as some previews for next month’s blog.  The video can be seen at

About Blue Horseshoe

Blue Horseshoe is a privately held solution services firm based in North America; providing expert management & strategy consulting, system design, implementation, and optimization, and distribution design services to Fortune 500 and mid-market businesses throughout the world.  We assess business needs and apply world-class business applications to improve profitability and increase efficiency.

Blue Horseshoe was founded in 2001 and its headquarters are located in Carmel, Indiana. Additional office locations include Charlotte, North Carolina, Columbus, Ohio and Denver, Colorado.

Blue Horseshoe Strategy Division is a management consulting firm that has been providing expert supply chain consulting solutions to Fortune 500 and mid-market businesses throughout the world since 1983.  For more about Blue Horseshoe Strategy Division, visit

Blue Horseshoe is the best in the business at selecting and implementing the right software solutions for your company. We have created some of the most successful and efficient processes for your industry and we work together with you to create any custom applications you require.

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What our clients say...

“We chose to partner with Blue Horseshoe to support our market growth and the onset of rapid SKU proliferation,” said “Blue Horseshoe’s experience and integration flexibility made the company our clear choice as we continue to optimize our entire supply chain.”

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J.J. Taylor Companies