CARMEL, Ind. (PRnewswire) – Blue Horseshoe, a software development and solutions firm has completed implementation of Microsoft Dynamics AX Enterprise Resource Planning (ERP) system for Amalie Oil Co., one of the nation’s largest family-owned oil companies.

Blue Horseshoe performed a complete analysis of Amalie Oil Co.’s business and designed a comprehensive bundle of solutions using several of its Intellectual Property (BHIP) products within the Supply Chain Suite for Dynamics AX that extend the functionality of Dynamic AX, including:

  • Warehousing for AX (WAX) which embeds advanced warehousing functionality into Dynamics AX eliminating need for a separate Warehouse Management System (WMS);
  • Transportation for AX (TRAX) which provides advanced transportation planning and execution capabilities, such as carrier selection, routing, scheduling, contract management, status updates and freight reconciliation;
  • Vendor Portal which integrates Amalie’s suppliers directly into its system allowing management and measurement of its vendors’ performance and streamlining the entire order to payment process.

“Prior to this implementation, Amalie was using multiple systems to manage their supply chain,” according to Kevin Paul, vice president of Blue Horseshoe. “Now, 95 percent of their business runs in Dynamics AX, resulting in a much more streamlined and efficient system.”

“These solutions have truly revolutionized the way we transact business by helping us overcome significant efficiency and visibility hurdles in our inbound and outbound logistics operations,” adds Gianni Barkett, chief technology officer of Amalie Oil Company. “We can now systematically see our supply order confirmations and ship notifications, and can receive raw materials efficiently into our docks with a single step. And using TRAX appointment scheduler, driver check-in/check-out and dock assignment capabilities, we can manage both inbound and outbound loads without ever leaving the familiar Dynamics AX user interface.”

About Blue Horseshoe

Blue Horseshoe is a privately held solution services firm that has been providing expert consulting and packaged software solutions to Fortune 500 and mid-market businesses throughout the world since 1983. For more, visit

About Amalie Oil Co.

Headquartered in Tampa, Fl, Amalie Oil Co was founded in 1903 in Franklin, Pa. and produces a full line of automotive, fleet, industrial and specialty lubricants, including nearly 200 different products shipped to every U.S. state and to more than 70 foreign countries. For more, visit