Blue Horseshoe Joins the Blockchain in Transportation Alliance



Blue Horseshoe, a global software and services firm specializing in supply chain and logistics, has joined the Blockchain in Transportation Alliance (BiTA). BiTA focuses on defining and setting blockchain standards in the trucking, transportation and logistics industry. Its members include UPS, P & G, Salesforce and Google.

“Supply chain professionals recognize the opportunities this technology will bring to their companies especially around procurement, planning, transport, and warehousing,” says John Foster, Chief Technology Officer at Blue Horseshoe. “As part of BiTA, we will help guide standards that enable businesses to truly transform their supply chains.”

Blockchain is a digital ledger that identifies and tracks transactions. This technology has the promise to solve real business problems such as tracing food contamination or increasing supplier transparency.

Blue Horseshoe is currently leveraging the opportunities within blockchain to develop a smart contract system to streamline the trust, agreement and collaboration of the supplier/customer relationship. This smart contract system will auto-create and manage payment vouchers to achieve payment terms while reducing the labor needed to execute and reconcile these transactions. The Blue Horseshoe smart contract blockchain allows both the supplier and the customer complete visibility and a “single source of truth” for their transactions.

“Blockchain technology will transform the supply chain by introducing greater transparency, innovation, and efficiency,” said Chris Burruss, President of BiTA. “We are fortunate to have member companies like Blue Horseshoe Solutions that can provide expertise and context around the development of blockchain technologies. They will be a key player in helping us develop blockchain standards for the transportation industry and we look forward to engaging with their leadership on this important technology.”

About the Blockchain in Transport Alliance

BiTA was formed in August 2017 by experienced technology and transportation executives to create a forum for the development of Blockchain standards and education for the freight industry. It brings together leading companies in the freight technology industries that share a vested interest in the development of Blockchain technology. BiTA engages with the industry and provides educational resources to promote the potential benefits of Blockchain technology. Over 1,000 companies have applied for membership. For more information about BiTA, please see

About Blue Horseshoe

At the intersection of data, processes, and people, Blue Horseshoe empowers business transformation where it counts most. Blue Horseshoe is a cloud enterprise and supply chain solutions firm based in Carmel, IN. We provide expert software, management and strategy consulting services to Fortune 500 companies and mid-market businesses across the globe. Our services include system design and implementation, business intelligence and optimization, as well as distribution design and material handling equipment.

Mike spent the last 24 years of his career connecting people with solutions that can change their business. He focuses on developing and expanding relationships in the Microsoft, NetSuite, and Boomi ecosystem by helping partners and customers find the right industry solutions. This problem-first approach helped Blue Horseshoe grow to become one of the leading supply chain partners.

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