Blue Horseshoe Launches Voice Enablement at Kruitbosch


CARMEL, IN and ZWOLLE, NL – Kruitbosch, a major wholesaler of bicycles and bicycle accessories in the Netherlands, has announced it is launching the Warehouse Voice Enablement solution developed by Blue Horseshoe, the industry leader in the development and implementation of Microsoft Dynamics 365 for supply chain logistics.

Kruitbosch is currently implementing Microsoft Dynamics and utilizing the WHS module that was architected by Blue Horseshoe and is now part of the base Dynamics solution. Blue Horseshoe was asked to assist in demonstrating, implementing and deploying the Voice Enablement solution within the Kruitbosch Warehouse.

“The Blue Horseshoe Voice Solution is ingenious through its simplicity and proves that simple solutions often give the best result,” said Rogier van der Esker, Operations Manager for Kruitbosch. “With our bike brands Cortina, Cortina Ecomo and Alpina we are trendsetters in the area of lifestyle city bikes for adults and children. We see a bicycle as an extension and expression of your personal lifestyle. That is the principle from which we develop our bikes and run our operation.”

Blue Horseshoe provides a direct-voice integration into Dynamics 365 via the “Warehouse Voice Enablement” product that can be found on Microsoft AppSource. This solution is directly integrated within Dynamics 365 for Operations to enable voice picking without the overhead of additional servers and hardware. Kruitbosch was even able to continue using their current Vocollect Voice headsets and accessories since the Blue Horseshoe Voice solution integrates seamlessly with Vocollect.

“Kruitbosch was using Vocollect hardware for most of their outbound picking operation in their previous system, and wanted to continue advancing this functionality while upgrading its overall Warehouse Management System with Microsoft Dynamics and the integrated WHS module,” said Jim Butler, Managing Director Amsterdam for Blue Horseshoe. “Kruitbosch relies on real time visibility of their on-hand inventory, and are able to use the Blue Horseshoe Voice Solution to keep all inventory on hand in one solution and they are able to see everything in real time in a single system.”


Founded in 1955, Kruitbosch is the complete supplier for bicycle specialists in the Netherlands and Belgium. With more than 60 years of experience in the bicycle branch the company has become a given for everything to do with bicycles. It offers a comprehensive range of quality bicycles under the name Cortina and Alpina and serves clients with a broad and balanced range of parts and accessories.


Blue Horseshoe is an Enterprise Cloud Solution Provider based in Carmel, Indiana. It provides expert management and strategy consulting to Fortune 500 companies and mid-market businesses across the globe, covering system design and implementation, optimization, and distribution design services. With a specific focus on Microsoft Dynamics 365, Blue Horseshoe provides custom solutions tailored for food & beverage distribution, retail supply chain, CPG distribution and logistics and transportation. Blue Horseshoe was founded in 2001 with office locations in Carmel (IN), Columbus (OH), Denver (CO), Charlotte (NC) and Amsterdam (Netherlands).

Mike spent the last 24 years of his career connecting people with solutions that can change their business. He focuses on developing and expanding relationships in the Microsoft, NetSuite, and Boomi ecosystem by helping partners and customers find the right industry solutions. This problem-first approach helped Blue Horseshoe grow to become one of the leading supply chain partners.

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