The Blue Horseshoe Blog

New Belgium Brewing Company selects Blue Horseshoe for Dynamics AX implementation

Posted by Blue Horseshoe on Jan 25, 2012 10:56:56 AM

fat-tire-new-belgiumCARMEL, Ind. – Based in Fort Collins, Colo., New Belgium Brewing Company is a regional craft brewer that has experienced consistent growth in sales volume and SKU’s since its inception in 1991. Now, as the third largest craft brewer in the U.S., New Belgium is nearing capacity at its current manufacturing, warehousing and distribution facilities, and has selected software development and solutions firm, Blue Horseshoe for a comprehensive operational review and implementation of an Enterprise Resource Planning (ERP) system.

Blue Horseshoe’s strategy group, TransTech Consulting will evaluate the company’s business requirements to engineer efficient, ergonomic and economical processes throughout the operations including the distribution center and manufacturing environments and generate a long-term strategic plan. Blue Horseshoe will then implement the Microsoft Dynamics AX 2012 ERP system as a complete platform to streamline and expand New Belgium’s business, including finance, brewing, bottling and distribution.

To further extend functionality of Dynamics AX, Blue Horseshoe will implement its Warehousing for AX (WAX)and Transportation for AX (TRAX) systems, both part of the Supply Chain Suite for Dynamics AX, a MicrosoftCertified for Dynamics AX (CfMD) product. Developed by Blue Horseshoe, WAX embeds advanced supply chain capabilities into Dynamics AX to significantly extend warehousing functionality, while TRAX embeds industry-specific transportation planning and execution functionality. Both systems are embedded directly into the business layer of Dynamics AX’s architecture offering identical performance, processing and file structure as Dynamics AX.

“Our business growth has afforded us wonderful opportunities and has presented us with wonderful challenges,” explained Jay Richardson, Director of Production and IT at New Belgium Brewing Company. “Given Blue Horseshoe’s extensive experience in the beverage industry, we’re confident that our partnership will give us more than just new ERP and WMS systems. We’re aiming for greater process effectiveness and efficiencies across our current operations and to be very well positioned for continued future growth and flexibility.”

About New Belgium Brewing Company
New Belgium brewing companyNew Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale,Sunshine Wheat, Ranger IPA, Belgo IPA, Blue Paddle Pilsner, 1554 Black Ale, Abbey, andTrippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit

Blue Horseshoe supply chain management and enterprise software solutionsAbout Blue Horseshoe
Blue Horseshoe is a privately held solution services firm that provides expert consulting and packaged software solutions to Fortune 500 and mid-market businesses, including many in the beverage industry. For more about Blue Horseshoe, visit For more about Warehousing for AX or Transportation for AX,

TransTech ConsultingAbout TransTech Consulting
TransTech Consulting, a Blue Horseshoe Company provides supply chain management consulting solutions including management consulting, industrial engineering, warehouse management system expertise, distribution design and implementation to businesses around the globe. For more, visit

Tags: Food & Beverage, News, Strategy

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